Destination Marketing Organizations

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DMO Partners

The Florida State Parks Foundation is dedicated to supporting the entire Florida State Park system through programs that preserve and protect state parks, educate visitors about the value of state parks, encourage community engagement and active use of state parks, and provide financial support to supplement state funding.

Our success comes from everyone working together which includes our strong relationships with destination marketing organizations who are a significant part of that success. Our partnership allows for cross promotions of mutual interest. Our premier program is the DMO – Cooperative Marketing Opportunity.

Destination Marketing Organizations Partners

Visit Tampa Bay Logo
Historic Coast Logo
Amelia Island Logo

If you represent a destination marketing organization and wish to establish a partnership with the Florida State Parks Foundation, then contact Julia Woodward, CEO, at julia@floridastateparksfoundation.org.

DMO – Cooperative Marketing Opportunity

Destination research has shown that during these times, Americans are choosing to travel closer to home, opting for safer, outdoor destinations. Visiting beaches, parks and other natural environments are particularly attractive and many travelers are looking for nearby places to visit. What better place to encourage them to visit than Florida’s premier destinations?

Get a Month’s Exposure for your Destination! What’s your Month?

  • Destination promotion in the Florida State Parks Foundation e-newsletter distributed to over 200,000 subscribers.

  • Destination promotion on the Florida State Parks Foundation social media accounts (Facebook, Instagram, Twitter) with 95,000 monthly impressions and growing!

  • Destination feature story and featured Partner Spotlight on Florida State Parks Foundation website for your month!

  • 50 one-day free state park passes to promote your destination!

  • Right of first refusal on next year’s program at the current rate.

2024 DMO Marketing Opportunities:

LIMITED TO 12 DMO ORGANIZATIONS – $3000

The Florida State Parks Foundation offers a cooperative marketing opportunity for Florida’s official destination marketing organizations (DMOs) to enhance destination awareness. This marketing opportunity was developed to partner with DMOs to better promote the state parks in their region to an engaged audience of park users and campers. The content DMOs provide drive prospects back to the DMO’s website and social media platforms. The DMO will also have the opportunity to gain exposure on the Foundation’s website and digital platforms.

The Foundation’s monthly e-newsletter circulates to over 170,000 subscribers and typically features stories about state parks, nature news, information about state park volunteers and links to key information park users may need in planning their Florida visit.

All DMOs that take advantage of this marketing partnership will also automatically qualify as Destination Management Organization members and thus receive a double listing with links on the Florida State Parks Foundation website.

Here are the details…

A feature story, highlighting an area state park or parks in the DMO coverage area, published in the Florida State Parks Foundation e-newsletter distributed to more than 170,000 subscribers. The feature story, provided by the DMO, can include multiple links to the DMO’s website or area state parks and links to promotional videos on YouTube. The DMO provides 375 words and four photos for the feature story. The Florida State Parks Foundation distributes the e-newsletter once during the designated month.

A post on each of the Florida State Parks Foundation social media accounts (Facebook, Instagram, Twitter) with almost 50,000 monthly combined impressions. The DMO provides up to 250 words and four photos for each of these posts. The Florida State Parks Foundation posts the content a minimum of one time, per account, during their designated month.

DMO feature story on the Florida State Parks Foundation website and the DMO featured in a “Partner Spotlight.” The feature story, provided by the DMO, highlights state park(s) in the area and other area attractions and can include multiple links to the DMO’s website, area state parks, and links to promotional videos on YouTube. The DMO provides 1,000 words, links, six photos, and links to embed a video on a dedicated webpage. The “Partner Spotlight” will be hosted on the Florida State Parks Foundation website during their designated month.

DMO receives 50 one-day free state park passes to promote your destination and area state park(s)

DOWNLOAD COOPERATIVE MARKETING FLYER

CLICK HERE

All stories/images/videos will be supplied by the DMO and meet the Florida State Parks Foundation’s specifications in terms of word count and internet quality resolution images/video format.

Interested in learning more? Contact Florida State Parks Foundation CEO, Julia Gill Woodward, at 850-559-8914 or julia@floridastateparksfoundation.org.