José C Romano - Board Member

Mr. Romano is the Chief Operating Officer (COO) of the Medical Center at Ocean Reef (MCOR). As such, Jose’s role is to provide leadership in the development, implementation, and oversight of standards, systems, policies, and procedures in alignment with the organizations strategic initiatives. As COO, Jose is responsible for all departments of the Medical Center including Front Desk Registration, Physical Therapy, Primary Care, nursing, lab, diagnostics and visiting specialists. As COO, he is also actively involved in the strategic analysis of service line expansion and financial planning.

Prior to his role as COO, Jose served as AVP of Business & Government/Community Relations. Jose was responsible for over 250 of Baptist Health South Florida’s community partnerships. He also worked closely with the Corporate VP of Government Relations advocating on behalf of BHSF at the local and state level. Under his leadership, BHSF Corporate Relations launched the Healthcare at Work on-site clinic solution along with the Pineapple Rewards affinity program that rewards participation in corporate and employee wellness.

Jose is an experienced executive with a successful track record in developing go-to-market strategies for companies in a wide range of industries. He has experience in general management roles as well as functional expertise in marketing, market and financial analysis, corporate communications, business development, fundraising and strategic planning.

Prior to joining Baptist, Jose was the Vice President of Sales & Marketing for Digital Signergy, a company that provides turnkey solutions for digital signage networks in targeted environments throughout the US and Latin America. Jose has also served as the Sales & Marketing Director at Sharp Electronics Latin America Group. Prior to Sharp, José held a number of marketing and sales positions at Miami-based companies, including GDA, S.A., The Miami Herald and Ryder System, Inc.

Jose has his MBA in Marketing from the University of Texas and an International Finance degree from Georgetown University. Jose serves on various community Boards, including The Zoo Miami Foundation as Chairman and the Orange Bowl Committee as President and Chairman and will preside over the 2019-2020 Festival. He is a Trustee Member of the Greater Miami Chamber of Commerce and is Chairman of the Sports Committee. In addition, he was named to the CNC Board of Advisors and future Chair of the American Heart Association for Miami-Dade and Broward. Jose is happily married to Joanna and they have three children ranging from 13 to 3 years old. Jose spends his free time with family and friends enjoying the outdoors; mostly fishing, mountain biking, camping and playing sports.

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