With over 22 years of experience in the U.S. Hispanic market and Latin America, Amy is a consummate Hispanic marketing professional skilled at analyzing client needs and providing insightful, highly researched strategic solutions that are culturally relevant to Hispanic consumers.
Amy has come full circle at The Rodriguez Group: She began her career managing national and international efforts for American Airlines in the Caribbean, Latin America and U.S. Hispanic markets. Amy was then was tapped as vice-president, strategic planning for Accentmarketing, guiding such large regional accounts as Physician Healthcare Plans, and launching Chevrolet's first major effort in the U.S. Hispanic market. Amy returned to V&A in 1994 - later named The Rodriguez Group - and was named partner in 1998 when they were named agency of record for Visit Florida for both the U.S. Hispanic and Latin American markets.
Amy completed her Bachelors in Business from Marymount University in 1984 and her MBA in International Business from George Washington University in Washington in 1989.